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Creative Relevance in PPC Ads
News Flash: To get better CTR and conversion rates, your PPC ads need to be relevant to the search term and the user intent. Okay, so that’s not really news so much as it is common sense. But before...
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Facebook Ads Pro Tip: Use Correct Grammar
Over the weekend I was accosted by the following Facebook ad: Where to begin with this grammatical train wreck? Let’s do a little play-by-play: “Get Girl Love Hiking!” – Is it supposed to be 2...
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Should I Have Phone Numbers in My Ads?
I get this question often from new advertisers, but I am inspired to post about the question because of this ad I recently saw: Let’s analyze this one step at a time: This ad has 3 DIFFERENT PHONE...
View ArticleIs The Spotlight Effect Sabotaging Your Ad Copy?
In PPC, ad copy is a crucial part of your success or failure. If you can’t connect with your potential customers, their needs and their emotions you won’t get the click. If you don’t get many clicks,...
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Extended Text Ads Deadline Set
Earlier this year AdWords rolled out their new Extended Text Ads (ETAs). It seemed like a rushed global roll-out, but the opportunity to get up to 60 characters in the title (two lines of 30 characters...
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